Professor Alf Smiddy is a Board Director at Rethink Ireland. 

He was Chairman and Managing Director of Beamish & Crawford Plc for 12 years, as well as on the board of its parent company, Scottish & Newcastle (UK) Ltd. He serves on the Board of the Electricity Supply Board (ESB), The Dalata Hotel Group Plc, Cork Chamber of Commerce. Alf is also well known as Chairman of the Cork Local Government Committee.

Since 2008, Alf has been working as a Director, Business Advisor and Consultant in both private and public sectors, including Hotel & Hospitality, Financial Services, Marketing & Technology, Retail, Research & Education, Agriculture & Food, Engineering and Local Government.

He works with leadership teams and CEOs in the Private and Public Sectors in Ireland on Organisational Strategy, Marketing & Business Development, Debt & Balance Sheet Restructuring and HR, etc. He has extensive experience in working in family companies & partnerships, and dealing with the myriad of issues faced by owner managers of SMEs and family companies.

Alf holds a B.Comm. from UCC, M.Sc. in Executive Leadership from Boston College, and is a member of the Institute of Chartered Accountants in Ireland, & a Fellow of the Irish Marketing Institute.

Alf and his wife Jo live in Glanmire, Co. Cork, and they have 5 children.